http://www.amazon.com/gp/product/0786883561/ref=cm_li_v_cr_self?tag=linkedin-20
A beautifully written book. Howard Schultz speaks out from his heart on how virtually anything can be turned, as he did with coffee, into a point of leverage by the prescient entrepreneur. Howard's experience amply justifies the four critical roles of the entrepreneur that Michael Gerber portrays in his E-Myth series of books, -"Awakening the Entrepreneur within, The E-Myth Enterprise, E-Myth Mastery, etc" namely, the dreamer, the thinker, the storyteller and leader. As dreamer, Howard becomes possessed of his passion for authentic Italian espresso coffee and longs to vouchsafe the experience to Americans. As thinker, he realizes that he needs to explore the territory first and does so at Seattle. As storyteller, he enthuses all who visit the first start-up at Seattle with tales of dark-roasted Italian coffee and the lifetime of its flavor. As leader, he perseveres and builds a great team that carries on in spite of obstacles and finally goes on to build the Starbucks of today. The concern for the people exemplified in Starbucks having partners instead of workers, for the social communities associated directly or indirectly with Starbucks and for the environment including a stand against global warming, all of it is sketched out in a marvelous manner. The challenges that go into the transition of an small-business enterprise into a corporate giant while yet retaining its connection to individual customers with its travails and tribulations is captured in a frank tone. Those who have read and enjoyed Michael Gerber's E-Myth books or Tom Kelly's "Ten Faces of Innovation" will find a fine illustration of the principles of entrepreneurship and innovation in "Pour Your Heart into It
A beautifully written book. Howard Schultz speaks out from his heart on how virtually anything can be turned, as he did with coffee, into a point of leverage by the prescient entrepreneur. Howard's experience amply justifies the four critical roles of the entrepreneur that Michael Gerber portrays in his E-Myth series of books, -"Awakening the Entrepreneur within, The E-Myth Enterprise, E-Myth Mastery, etc" namely, the dreamer, the thinker, the storyteller and leader. As dreamer, Howard becomes possessed of his passion for authentic Italian espresso coffee and longs to vouchsafe the experience to Americans. As thinker, he realizes that he needs to explore the territory first and does so at Seattle. As storyteller, he enthuses all who visit the first start-up at Seattle with tales of dark-roasted Italian coffee and the lifetime of its flavor. As leader, he perseveres and builds a great team that carries on in spite of obstacles and finally goes on to build the Starbucks of today. The concern for the people exemplified in Starbucks having partners instead of workers, for the social communities associated directly or indirectly with Starbucks and for the environment including a stand against global warming, all of it is sketched out in a marvelous manner. The challenges that go into the transition of an small-business enterprise into a corporate giant while yet retaining its connection to individual customers with its travails and tribulations is captured in a frank tone. Those who have read and enjoyed Michael Gerber's E-Myth books or Tom Kelly's "Ten Faces of Innovation" will find a fine illustration of the principles of entrepreneurship and innovation in "Pour Your Heart into It
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